I have been working in the retail, corporate, and promotional vending industry for over twelve years now and one thing is beyond certain about retail.
People like having food and beverage available on the premises.
Stand-alone stores that offer a specific product, who wish to keep their customers and employees from leaving the store for any given reason must provide the same options to their customers and employees as do every other retail strip mall, hybrid open air mall, or traditional indoor mall. Think about it, most all retail stores offer some type of refreshment stand or snack bar somewhere in or around the store. (Wal-mart, Home Depot, Sam’s etc.) My definition for this is “the grab and go”, and it’s an easy concept to agree with on many levels.
Keep Employees Happy
Management and employees are huge proponents of the option for many reasons. For one, it keeps a majority of the employees from having to get into their cars and leave the store to go get food when they have their break. Most employee breaks are relatively short so by the time they go, get something to eat then drive back, all of a sudden there’s traffic which can lead to lateness. Issues such as these tend to distract the way the store is run. Now imagine having food on the premises and offering an employee discount on all items. Not only does the employee not have to leave and waste time fighting traffic or the clock, he or she saves money by purchasing items that are right there. This concept can also be used to offer other incentives and rewards for employees, which can improve the overall climate of the store. It really is difficult to tell who loves it more, the management or the employees. The overall viewpoint has been beyond excellent and the concept truly does work.
Give Customers What They Want
Management will also agree that having refreshments available for their customers can ultimately improve gross sales. Fact is, that a hungry customer will shop less than a full one. It gives customers one less reason to leave, especially if they have kids who need a quick bite, but not a sit-down meal. Essentially, it gives the customer one more reason to choose this store over another. Sometimes- one reason is all people need when it comes to making trivial decisions like choosing where to shop.
“Grab and Go” Concept
This “grab and go” concept may prevent one more customer from visiting a different store. Of course one can argue that it is only one customer, but this type of logic tends to be repetitive, which is how one turns into two and so on and so on. Every step forward that we can take is certainly one step closer to reaching our goals. So how can this “grab and go” model be obtained without applying a cost to anyone, inconvenience to the store, or changing the footprint or concept of the store?
Bring Mobile Food To Your Office or Location
A small outdoor mobile food unit that offers a quality, consistent product, can do the job successfully provided the operator is in compliance with the company’s and management’s expectations when it comes to the day to day operation of the unit. Beyond that, once the mobile unit becomes a part of the landscape of the property and people know it’s there, it’s only a matter of time before positive feedback starts flowing.